Every week, we see headlines: “fastest-growing,” “record openings,” “new platform launch.”
But hype ≠ cash flow.
In this article, we break down how to pressure-test headlines using our Guiding Lights framework. Example: Wayback Franchising’s new “Hubspoke Brands” platform sounds impressive — but what do the operator metrics say?
Get started today by applying these same pressure-test questions to any brand you’re evaluating. And if you haven’t yet, feel free to grab our Free Playbook — it’s built for precisely this.
Best,
Justin
