How We Research

Every report follows a proven framework that quickly gets to the truth.


Each Intel Report takes hours of digging through:

  • Franchise filings & Item 19 data (when disclosed)

  • CapEx & fee structures hidden in the fine print

  • Unit growth & closures across markets

  • Customer + employee sentiment from real reviews

  • Training & support promises vs. reality

We package it all into a clear breakdown:

  • Fast Facts β†’ startup costs, fees, royalties, AUV, unit count

  • Verdict β†’ Green / Yellow / Red call

  • Red Flags & Demand Drivers β†’ what can sink or fuel a brand

  • Final Call β†’ where the brand really stands


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